Many of the big name “I’m not a guru” Gurus out there will tell you, probably have told you, and have audios that will continue to tell you that THE way to build a Network Marketing business is to identify prospects that have at least the same amount of desire that you do. They tell you to build with prospects that have already enjoyed success, and to focus on these business builders.

It’s true of course, the only way to build something substantial is to use solid building blocks; to use bricks. I’m sure you know what I’m going to say next – these “bricks” are the “3 percenters”, they are producers, and they will truly drive your business forward.

Anyone who knows even the tiniest piece of information about the construction industry, will know that things tend not to be built with bricks alone. To help ensure the durability of whatever has been built, we use mortar between the bricks, helping cement the bricks in place, and ensuring that the bricks stay in place for a long time to come.

In network marketing, the mortar is provided by what we affectionately call the “97 Percenters”. People who like the product, find real value in the product, and are (for the time being at least) simply part of your consumer network. As they consume product, they help volume and income to flow through your organisation, provide income for the “bricks” and slowly for themselves as well. In our case, we even have “magic mortar” that not only sets hard, but can convert to brick over time!

So why are so many network marketing “leaders” and “attraction marketers” telling you to focus on the bricks? Why are they telling you to focus entirely on the 3 percent? (Some of them aren’t, most of them are). When you think about it in this way, it clearly makes no sense at all!

This is why we continue to bang the “97 Percent” drum; we prefer to build with bricks AND mortar, and even better we can help people make the transition from one state to another – once they are ready, and avoiding the usual fun and games in the process!